The LA Times picked up a web story that sounds like the start of a new marketing campaign. Lonelygirl15, an obvious fake in her "homemade" videos, has riveted a portion of myspacers and started to pick up buzz by pretending to be a home-schooled dork. Dorks don't wax their brows like that, folks. It's James Frey all over again.
Interestingly, the actress probably is a small-town unknown, or the mystery of her identity would be out by now.
Another interesting web play, whose buzz generates more buzz. I'd say hats off to the movie whose trailer is opening on 10/12/06, or whatever this girl is advertising for that date for stirring it up -- but I don't like dishonest marketing. Word of Mouth campaigns that build up trust instead of destroying it are more my style.