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Rionn Malechem

It's funny that you attribute the collapse of brand loyalty to aggressive marketing campaigns of the past. I guess it could look like that to a marketer. As a product person, I'm more inclined to think that on the one hand companies try to drive costs out, hurt product quality, and lose share to less thrifty competitors, and on the other hand innovation constantly creates new products to switch to -- it's not all basketball-shoe fake, there are really new things like satellite radios out there.

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