This is what Brad Listi said when he got an email from a student telling him his debut novel was on the LA Times best-seller list just a few weeks after its release.
It's what publishers, PR folks, and marketers everywhere should be saying when they examine how he got there. With no real marketing campaign from Simon & Schuster and only one mediocre review, Listi took it upon himself to market his own novel on MySpace: networking with friends of friends, blogging, and linking to others. Sponsoring a photo contest on his site and handing out 100 free copies of the book helped kick-start his personal campaign. A picture on his cute, folksy, and utterly "unprofessional" (on purpose) blog states, "This is me, standing on a street corner in Manhattan, shortly before sundown, preparing to engage in some lighthearted guerilla marketing".
A word-of-mouth marketing triumph. As Listi said in the Metro article, "This democratizes the marketing process for writers."
Or, in esperanto, you have sankta *** sterko
Posted by: Paul Sas | March 05, 2006 at 06:22 AM